Outsourced Corporate Communications

CC+C specialises in communication in the construction and infrastructure sector. We make it simple for businesses to communicate effectively both internally and externally by providing them with professional, polished communication material that they can use across their chosen channels, and by guiding them in which channels to use. We will keep our fingers on the pulse of the sector and tailor our content bundles to the market. 

Internal communication should be tailored to people working within the organisation or business, including employees, contractors, subcontractors, apprentices and students gaining work experience through a variety of internal channels. 

 Over and above the usual toolbox talks and e-mails, companies could consider an internal newsletter, interesting stories on the company intranet, social media and notice boards. Communication fosters idea sharing and innovation, helps build confidence and strengthens teams. 

Internal communication is so important in fact that when it comes to communication around Work Health and Safety it is actually a legal requirement to establish formal consultation and communication mechanisms. 

External communication is important in maintaining support from local government authorities, local press, public opinion and community organisations. 

It is vitally important, for example, to inform the local community about community benefits and environmental impacts of construction projects. It is important to communicate positively and proactively with press and media. 

External communication should be tailored to stakeholders and interest groups in the community and industry through a variety of channels including field days, expos, trade shows, conferences, awards ceremonies and publications.  

Communication is also important in the awarding of tenders. Over and above the obvious need for well written, confirming bids, major construction projects include community engagement as an important criterion in tender phase.

CC+C can help with it all.

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Why the Infrastructure Sector should strive for excellence in communication

There’s a lot happening in the infrastructure space in Australia at the moment, with government investing heavily in the sector. While the expertise and skills associated in this investment are first and foremost in the delivery of the major projects and associated works, the need for service providers in the communication field is more important than ever. 

Communication helps build and maintain relationships and establish trust.

Decisions on principals, partners, suppliers and sub-contractors are based on relationships and trust. Right now, businesses hoping to profit from the investment in infrastructure should identify ways they can communicate internally and externally through media and channels which suit their business.

But communication isn’t only important in gaining new business, it’s crucial to delivery too. A common characteristic among projects delivered on or ahead of time, at or under budget and with an exceptional safety records is clear, concise and transparent communication, with all stakeholders, for the duration of the project.

A Harvard Business Review article showed that communication was the number one predictor for success on projects. The research identified three aspects of communication that affect team performance. The first is energy, which they measured by the number and the nature of exchanges among team members. The second is engagement, the distribution of energy or exchanges among team members, and the third is exploration, which they explained as outward oriented communication.

Simply put, the study proved that internally directed communication with staff is critical to success. Making sure all stakeholders are on the same page is hugely important and letting the industry know what you’re doing is vital. 

If you know you have all the skills you need to deliver in infrastructure sector but aren’t as sure how to make sure your business is seen by decision makers, Cross Copywriting + Creative can help.  

CC+C is a collaborative communication consultancy with an interest in the construction and infrastructure sector. We produce relevant, interesting, usable content for the construction and infrastructure sector. We offer businesses access to outsourced professional production of communication material when they don’t have the capabilities in-house or have an overflow of work for a short time. 

Our crew includes photographers, videographers, graphic designers and writers; all of them at the top of their respective fields. Our team of creative professionals are just that: Professional and Creative. We’re also experienced, strategic, committed, reliable and, we like to think, a pleasure to work with. 

We can help you create anything you need for your business, from an attractive, easy to navigate website to professional staff profiles that can be used anywhere from Linked-In to your next tender submission. We write submissions for industry awards and produce time-lapse videos of large projects. We produce brochures and case studies, capability statements and newsletters- the words, the pictures and the final product. 

Just think of us as your own communication department. 

 

 

Copywriting

Have you ever known exactly what you wanted to say, but not know how to say it? Sometimes writing down the message you want your customers and clients to receive proves more challenging than you expected. Often, in fact, the most excellent business people don’t know how to get their message across effectively.

I can help. Each piece of copy is written in the language of your business. CC+C works across all media, adapting writing styles for the media and the audience. We write interesting and engaging online copy for real people, always keeping search engines in mind. From print advertising to online marketing; from technical writing and editing to case studies and research reports, I produce quality work at an affordable price.

CC+C considers your company’s core values and overall marketing strategy when approaching any piece of copy. Whether you have a specific marketing message or a unique selling point to convey, we will produce content that aligns seamlessly with existing marketing collateral and your business and marketing objectives.

Portable Print and Digital Publicity

CC+C fits in where you need us most to share your good news stories with decision makers in your industry: We create professionally produced print and digital communication material published on strategically sound channels that ensures the business is seen in all the right places by all the right people at all the right times in all the right ways. Not only do we offer a fresh angle on newsworthy topics of interest to your target audience and take your story to them, CC+C works closely with experts in social media management who can establish and maintain relationships with your target audience, the media and other opinion leaders across a range of digital platforms.

Case Study: GPS100 - Centenary Celebrations of The GPS Association of Queensland

2018 marked 100 years since the formation of The Great Public Schools' Association of Queensland, the body that controls the sporting program of nine public schools in the state. CC+C was briefed to assist the association in developing the marketing material needed to support its centenary celebrations. This included content for a centenary micro-site, a video script and words for speeches, posters and invitations. The result was emotive, inspirational, poetic and nostalgic.

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Cross Copywriting + Creative

Have you ever pictured something in your head, but had no idea how to bring it to life? Have you ever known exactly what you wanted to say, but not known how to say it? Sometimes creating the look and feel you want your customers and clients to experience when they do business with you is more challenging than you expected. 

Cross Copywriting + Creative offers a full range of professional creative services. From strategy to implementation, we offer professional writing and blogging services, photographic services, graphic design and marketing, social media and PR strategies and implementation.

Cross Copywriting + Creative considers your company’s core values and overall marketing strategy when approaching any piece of creative communication. Whether you have a specific marketing message or a unique selling point to convey, we will produce beautifully designed content that aligns seamlessly with existing marketing collateral and your business and marketing objectives.

Cross Copywriting + Creative for business

In the crazy fast-paced world of marketing and communications, when it rains, it pours. Work comes in waves, and often you find yourself stretched to deliver. Cross Copywriting + Creative is perfectly suited to fill the gap. Our extensive experience means we don’t take long to bring up to speed on a project. We don’t take long to brief. We don't take long to deliver.

For this reason, many CC+C clients are professional PR, marketing and communications individuals or agencies who rely on us to step in when work overflows.

Our experience includes graphic design, brand design, marketing, PR and communication and a thorough understanding of the processes and requirements for delivering excellent, effective creative work. 

When you need someone to pick up a job and deliver well-written copy and stunning design that will meet your client’s expectations, look no further than Cross Copywriting + Creative.

Outsource your creative work to Cross Copywriting + Creative

Most businesses already have a sound marketing strategy. It’s the fulfillment of the strategy that is sometimes challenging. If you need graphic design, engaging content for your business website or company newsletter that will appeal to your customers and staff, Cross Copywriting + Creative can help.

We immerse ourselves in your business, producing professional creative work, well -written and researched, expertly designed and targeted at your audience. We work closely with you to produce beautifully designed corporate and individual profiles, award entries, tender submissions, project spotlights and case studies.

Smart Content Creation

An effective online marketing strategy often requires the development and dissemination of interesting new content across a range of digital media channels. Cross Copywriting + Creative can optimise your existing website content, polishing the content that is already there and ensure it is doing the best job it can do for your business. We can also write your blog for you, research and write newsworthy pieces for your customers and followers, write wonderful e-mail newsletter copy and publicity pieces. Trust CC+C to take the stress out of developing interesting website copy and topical articles for your website and blog.

Outsource Your Blog

Do you have a fantastic digital marketing strategy but don’t have the time to implement it?

An effective online marketing strategy often requires the development and dissemination of interesting new content across a range of digital media channels. Cross Copywriting + Creative can write your blog for you, research and write newsworthy pieces for your customers and followers, write newsworthy e-mail copy and publicity pieces. We take the stress out of developing interesting topical articles for your website and blog.

Communication, engineered.

Effective communication helps businesses explain their mission, vision and values in a cohesive way to stakeholders. Whether you want to get your company message to your staff, the media, partners or the general public, Cross Copywriting + Creative will ensure your message is beautifully presented, engaging, interesting, consistent, and well written.

As specialists in communicating in the construction and infrastructure sector, we have experience in content creation for the construction industry in the form of industry award writing, bid writing, CV preparation, case study creation, project spotlight development. CC+C also has experience photographing everything from challenging construction projects to staff profile pictures to industry events and expertise in creating time- lapse videos of major projects.