Good communication is a key factor for success in the Infrastructure Sector

There’s a lot of activity in the infrastructure sector in Australia at the moment, with government investing heavily in the sector. While the expertise and skills associated in this investment are first and foremost in the delivery of the major projects and associated works, the need for service providers in the communication field is more important than ever. 

Communication helps build and maintain relationships and establish trust. Decisions on principals, partners, suppliers and sub-contractors are based on this. Businesses hoping to profit from the investment in infrastructure should identify ways they can communicate internally and externally through media channels that align with their business’ core values.

But communication isn’t only important in gaining new business, it’s crucial in the delivery of projects too. A common characteristic among projects delivered on or ahead of time, at or under budget and with an exceptional safety records is clear, concise and transparent communication, with all stakeholders, for the duration of the project.

A Harvard Business Review article reported communication was the number one predictor for success on projects. The research identified three aspects of communication that affect team performance. 

·     The first is energy, which they measured by the number and the nature of exchanges among team members. 

·      The second is engagement, the distribution of energy or exchanges among team members.

·     The third is exploration, or outward oriented communication.

Simply put, the study proved the fundamental importance of effective internal and external communication.  

Are you finding you have all the skills and expertise needed to deliver projects in infrastructure sector, but you just aren’t being seen by the right people? Are you struggling to communicate effectively within your organisation and with your stakeholders? Cross Copywriting + Creative can help you bridge that gap in your communication and marketing objectives. 

CC+C is a collaborative communication consultancy that specialises in the construction and infrastructure sector. We offer you access to the professional production of communication material when you don’t have the capabilities in-house. If your marketing team has an overflow of work for a short time, we offer you access to a professional service to fill the gap in while you need to. 

Our professional team includes photographers, videographers, graphic designers and writers; all of whom are at the top of their respective fields. Our team of creative professionals are just that: Professional and Creative. We’re also experienced, strategic, committed, reliable and, as our clients agree, a pleasure to work with. 


We can help you create anything you need for your business, from an attractive, easy to navigate website to professional staff profiles that can be used across multiple platforms. We write submissions for industry awards and produce time-lapse videos of large projects. We produce brochures and case studies, capability statements and newsletters - the words, the pictures and the final product. 

Think of Cross Copywriting + Creative as your own communication department.